mobile applications


Go on. Innovate!

Posted on January 10, 2011 by Tara Thiagarajan in Uncategorized. 3 comments

(as posted at YourStory.in)

You’d think that with almost a billion people out there in the rural areas that there would be amazing innovations to be found there every day. But there aren’t. Search as we might innovation is hard to come by. Implicit in the definition of innovation is change, but the village ethos is about tradition. It’s about holding on to age old practices. Walk into a village and life looks almost the way it did hundreds of years ago. In my column last week I talked about celebrating human innovation. Why is there so little of it? Take a look at what India looks like from the sky, ask people a few questions and the answer is quite obvious really.

Most of India looks like this.

Tiny settlements of a hundred or fewer households smattering the landscape. … Read More »


The Madura Experiment (more refined)

Posted on September 12, 2010 by Tara Thiagarajan in Blog, Writing. 2 comments

It’s been a bit of a busy month for me and I haven’t had time to post. After years now of reading, surveying, observing and thinking, we (meaning Madura) are finally putting together the pieces of our socioeconomic transformation strategy. We’re taking quite a leap from the run-of-the-mill microfinance, so we’re operating like a start-up again, which is fun. But, with profits to take some chances with, so that’s even more fun. We’re looking at a massive, for profit experiment in reengineering the socioeconomic system dynamics of our members – about half a million poor women in rural Tamil Nadu, moving rapidly to a million. This involves putting in place a large scale smart phone driven data collection system, a mobile phone rollout for our members that will support a host of applications in the future, and development of a … Read More »